About The Great Scottish Holidays

Great Scottish Holidays is a gentle, collective campaign created by professional self-catering owners across Scotland to say a simple but important thank you.

A thank you to the guests who choose to stay in self-catering accommodation and in doing so, make a real difference to the places they visit.

Because that choice matters.

When guests book a self-catering stay, they are not just choosing where to sleep. They are supporting a much wider network of local businesses – from cafés and restaurants to shops, activity providers and visitor attractions. Together, these businesses help sustain rural, coastal and urban communities right across Scotland.

Self-catering businesses themselves are typically small, independent micro-enterprises. They form a vital part of Scotland’s tourism bedstock – particularly in areas where other accommodation options may be limited. Their presence helps ensure visitors can stay, explore and contribute to local economies year-round.

At the same time, self-catering relies on those same communities to thrive. The quality of the local experience – the places to eat, visit and enjoy – is what makes a stay memorable. It is a shared ecosystem, where each part depends on the other.

The Great Scottish Holidays campaign exists to make that connection more visible.

Through simple, personal ‘Thank You’ messages displayed in properties, the campaign invites guests to feel part of the communities they visit and to understand the positive impact of their stay.

The campaign “Great British Holidays” was first developed in England and Wales by PASC UK, and is now being rolled out across Scotland by the Association of Scotland’s Self Caterers (ASSC).

It is intentionally simple.
It is intentionally human.
And it is rooted in a shared appreciation – between operators, guests and the communities that make Scottish holidays so special.